The Ghosting Tax
A homeowner with a leak texts three roofers and waits. The average office takes hours to respond β and by then, they've already booked someone else. You paid for that lead. Someone else got the job.
Done-for-you lead follow-up for roofing companies
Full Calendar Systems handles all your lead follow-up via iMessage β texts back, qualifies, and books estimates straight onto your calendar. You just show up and close.
Calculate your lost revenue βThe problem
You're spending money on ads and referrals. But if nobody follows up fast enough - that lead is gone.
A homeowner with a leak texts three roofers and waits. The average office takes hours to respond β and by then, they've already booked someone else. You paid for that lead. Someone else got the job.
Homeowners get 3-5 bids and almost always go with whoever responds first. Not the best reviews. Not the lowest price. The fastest text back. That's the whole game.
It takes 8+ touches to book the average job. Most offices quit after two. Every follow-up your team doesn't send is a job quietly handed to the next roofer on the list.
Most roofers give a bid and never follow up. That job goes to someone else β not because you lost it, but because you went quiet.
The difference
How it works
You never need to log into anything. You never configure anything. We handle it.
From your ads, website, referrals, or a missed call. Doesn't matter the source.
Our team texts them back immediately, 24/7. We qualify them, handle their questions, and book the estimate appointment directly onto your calendar.
That's it. Your calendar fills up. Your crews stay busy. You close the jobs.
Works with every lead source. No software to learn. Live in about a week.
What you get
Meet Echo β the lead engine behind Full Calendar Systems. These are the four tools it runs for your company. All four included in the base price, no add-ons.
π BOOK
Every lead gets an iMessage back in 60 seconds, 24/7/365. Echo qualifies them with real roofing questions and books the estimate straight onto your calendar β while your competitors are still checking voicemail.
π REVIVE
The leads you already paid for don't get to ghost. When a lead goes cold, Revive follows up for 30 days with messages that fit their conversation β until they book or tell us no. Most roofers quit after two attempts. Jobs book on touch eight.
π€ BID FOLLOW-UP
Most jobs are won or lost in the 48 hours after the estimate β and most roofers go silent right then. Bid Follow-Up stays on every open bid until the homeowner signs or says no. Your bids stop dying of neglect.
β REVIEWS
When a job wraps, Reviews asks the happy homeowner for the 5-star review at the moment they're happiest β and helps you respond to every one. Your Google profile starts selling the next job for you.
We respond via iMessage. Read receipts. Typing indicators. Looks like a real person texting β because that's what gets replies.
There's a real brain behind every reply. It thinks in storm damage, insurance claims, and callbacks β and adapts to what each homeowner actually says. No canned templates.
Half of storm season speaks Spanish. Echo replies in fluent Spanish the moment a lead does β no translator, no delay, no lost job.
We build everything. You're live in about a week. You never touch a single setting β and your phone number never changes.
Pricing
Standard rate: $1,997/mo. Founding members lock in $1,297/mo for life.
π‘οΈ Our guarantee: if you're not booking more estimates by month 3, month 3 is free.
Become a Founding MemberFounding members lock in $1,297/mo for life β rate never increases as long as you stay active. Standard rate is $1,997/mo. No hidden fees, no surprise charges, no cancellation fees. iMessage delivery included β SMS fallback auto-applied for non-iPhone leads.
Qualification
We work best with roofing companies spending $2,000+/month on lead generation. Answer a few quick questions to see if we're a fit.
FAQ
iMessage delivers blue bubbles β the same experience as texting a real person from their iPhone. That means read receipts, typing indicators, and a real-conversation feel instead of a green-bubble spam blast. When a homeowner gets your first response, it looks and feels like a real conversation, not a business blast. For leads that don't have an iPhone, we automatically fall back to standard SMS so no lead is ever missed.
Our responses are written to sound natural and professional. Most homeowners don't know and don't care - they just appreciate getting a fast, helpful reply when they reach out.
If something requires your personal attention, we flag it immediately and you step in. We handle the 80% of standard follow-up so you only deal with the 20% that needs you.
About a week from signup to live. We handle all the setup - you don't need to do anything technical.
No β your number never changes. Keep the number that's on your trucks, your yard signs, and your Google profile. We work behind it, so every missed call and new lead gets answered without you porting or changing anything.
No. We plug into what you already use. If you don't use a CRM, that's fine too - we handle everything on our end.
Month to month β no long-term commitment, no cancellation fees. If it's not working, you walk. We keep your business with results, not fine print.
We work best with residential roofing companies that are actively running ads or generating leads and want to stop losing jobs to slow follow-up. Ideal fit: $2K+/month in lead spend, owner-operated.
Next step
Every day you wait is more leads going cold. Book a free 15-minute call and we'll show you exactly how it works for your business.
No pressure. No obligation. 15 minutes.